Linkedin textexpander follower1/28/2024 ![]() ![]() What I like about this is it takes them right to the link. So it’s like tagging, but with a hyperlink.Īgain, what you’ve been able to do on Instagram for ages: a link right onto your image, and people can pop on it. This one is on mobile only right now, but I’m sure it’ll come to a desktop too, soon–you can add a link right onto your image. You always want to put that CTA in there. Let me know if you need help and comments below. C: Call to actionĪlways ask them to do something: click here, let me know what you think, share your best example below. How do you add value? What else is a value? That carousel or the link or the YouTube or the blog post or the infographic or whatever you’ve added adds media to your. You know you know what your audience’s points of pain are, that they don’t have time to run their own communities–so address that fact and how you can help them. So personalize to the buyer persona, speak in their voice, share content that’s relevant to them. You want to visualize that audience whenever you write content for them. P: Personalized to your audienceĪs a community manager, as a social media manager, you have a very specific audience. This is for all posts everywhere all the time. Use PVC methodology when creating your posts. It’s a little bit of work, but again, because it’s relatively new, it’s getting a fair amount of visibility and engagement. ![]() It’s like what they’ve been doing on TikTok and Instagram stories forever, but now it’s on LinkedIn. So if you’ve got a presentation that you’ve done that really helps to drive new clients, if you are a speaker, or you do any kind of online anything, consider taking that presentation, doing some screenshots of some of the slides, wrap it in a little bit with some video of you talking, and pull it together into a new presentation that you can add into this LinkedIn carousel. And with this, I’ve actually created a presentation for the opening of my book. Once that video’s done playing, it’s going to go to another video. Once that video’s done, it’s going to go to another video. You can see here the second image is a video. But also it will help to grab the human eye. They have their new toy, they want you showing people their new toy, so they’re going to give it a little bit more visibility. Why is this good? First of all, it’s new–and any time you share something new on LinkedIn, LinkedIn likes it. What that allows you to do is upload images and or videos to create kind of like an autoplay presentation. If you go to LinkedIn right here to your home page–it’s on desktop right now, I’m sure it’ll be popping into mobile–you’ll see this Carousel option. CarouselsĬarousels are a relatively new feature on LinkedIn. Showcase that content in your featured section to let your audience know what you do and how you can help them as a community manager or social media manager. You can also add any posts, articles, or newsletters that you’ve already shared here. It’s very easy to add a link to content you have somewhere else, such as TikTok, Vimeo, YouTube, Facebook, or your blog you can upload media, but it needs to be a small file. Anytime someone goes to your profile, they will see that content. The first thing is pretty easy: any content that you want more visibility on, simply put in the Featured section. Here are a few ways that you can get more visibility on your content on LinkedIn: 1.
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